News

PROJECT 37

It was organised with military style precision and as a result Armour's 'Project 37' ran like clockwork. It involved a dedicated team from Armour whose task was to visit 37 Comet stores outside of opening hours, over a four-week period, to increase the coverage of the Group's Alphason furniture range in store from 20%-80%. Extensive pre-planning involved creating detailed diagrams of each store and liaising closely with Comet local management. The customer feed back was extremely positive, praising Armour's slick execution of this demanding operation.