News

NOT YET OUT OF THE WOODS

The media is now full of recovery stories which makes a nice change and certainly helps to boost consumer confidence which can only be good for the economy. My view is that 2010 will be a better year than 2009 but that 2011 is likely to be more challenging again. At the moment those of us that still have jobs are feeling relieved and more positive and because of the low interest rates many people have a bit more money in their pockets. Next year however we are facing an election, the return of inflation which will push interest rates up plus inevitable substantial tax increases (whichever Party comes to power.) Although we won't be in recession there will be low growth and consumers will start to feel the pinch. At Armour we have been planning for this slow recovery by continuing to make significant investment throughout the recession on new product development. This will ensure that we remain attractive to our customers with new product launches which will give us a clear competitive advantage.

By George Dexter, CEO