BRAND PORTFOLIO

The Group possesses a strong brand portfolio – including more than 4,000 products and accessories – that is underpinned by strong product development, and investment in proprietary technology. Its Concept Design Centre (CDC) was opened in 2006 to create an internal think tank to support the existing divisional research and development functions.

Armour Group is not a distributor and has a unique business model. Its proprietary brand portfolio, which represents 85% of the Group’s sales, is supported by complimentary third party brands which are typically distributed via established channels on an exclusive basis.