ARMOUR ASIA

Armour Asia was launched at the beginning of 2007 to support and promote Armour Group across Asia-Pacific. The operation, based at offices overlooking Hong Kong’s Happy Valley race course, has enabled the Group’s to better manage its business activities within the region both as a purchaser of raw materials and manufactured goods and as a seller of finished branded products.

Armour Asia pursues opportunities for Armour Home and Armour Automotive, acting as a conduit for the research and development functions and working more closely with component suppliers. In addition, the Division showcases the latest products to open up sales channels throughout the region and forms part of Armour Group’s planned expansion into new international markets.